The opening of our store in Campo de Ourique was conceived as a natural extension of who we are - a brand rooted in bath textiles, but increasingly present in the way people experience their homes, their tables, and shared moments.

More than an opening, we wanted to create a relaxed and welcoming atmosphere, where every detail told a story.

Here are some of the elements that shaped this day:

A toast… inside the bathtub

We drew inspiration from our origins as bath towel manufacturers and displayed all the drinks in a vintage bathtub filled with ice - one of the most unexpected (and photographed) features of the store.

The sodas were from Why Not, with fresh and surprising flavors such as peach and ginger, pomegranate and cucumber, lemon and mate, and raspberry and thyme.

We also had kombuchas from Aquela Kombucha, in fig leaf, strawberry, ginger, and tropical versions - light, natural, and perfect for a late afternoon.

A table on the counter

The catering was arranged on the store’s main counter, covered with traditional tiles from Viúva Lamego, creating a beautiful contrast between tradition and informality.

The selection was curated by Gleba, with a generous table full of textures: madeleines, coconut and chocolate buns, rosemary and tomato focaccia, cheese bread, caramelized almonds, rye cookies with dark chocolate and puchero, Alentejo wheat cookies with Belgian chocolate, raspberry and white chocolate cookies, and rosemary toasts - all designed for slow, casual tasting.

Flowers with a second life (and plenty of charm)

For the flowers, we wanted to do something different. We used simple vases and selected flowers through Too Good To Go, a project dedicated to fighting waste - in this case, rescuing fresh flowers that deserved a second life.

A corner with the scent of Lisbon

We also created a small space dedicated to our partnership with Nespresso, where we displayed napkins and placemats from our joint collection, alongside a coffee machine.

Guests were able to try Nespresso Lisbon Bica, a subtle tribute to the city that inspires us.

It was a full day - with friends of the brand, clients, partners, and family - and a very special way to bring this new space to life.

At Torres Novas, we believe it’s the details that create the experience - and this was, without a doubt, a moment made of many good details.